How to attract customers from heaven – not clients from hell!
You’ve done your market research, you’ve got a solid business plan, you’ve registered your company and pulled together funding, suppliers and everything else you need to start your new business. You’re ready to trade – you just need some customers. However, not all customers are created equal; some are a delight to deal with, while others seem to have crept from the depths just to torment you. How you deal with your first customers can make or break your business, so it’s imp