Targeting your audience?
WHAT YOU SHOULD KNOW.
Outdoor advertising reaches 98% of the UK population every week *Source: Route. Campaigns which include outdoor advertising produce a bigger increase in profits. (Source: Binet & Field, 2020). Outdoor advertising reaches 98% of the UK population every week (Source: Route)
Advertising campaigns which include outdoor media achieve twice the brand fame effect. (Source: Binit & Field, 2020). 83% of people recall seeing OOH advertising within the last 30 minutes before shopping. (Source: OMC – Last Window of Influence, 2020)
We spend as much time under the influence of OOH ads when walking as we do when travelling by car. (Source: Route). The average Brit is exposed to 71 ads over the course of a whole day. (Source: Route). We are 33% more alert when out-of-home. (Source: OMC – The Active Space, 2020).